Question

What do you identify as clear first-mover advantages and late-mover disadvantages to a product being introduced to any African country? Please identify a specific African state to be profiled.

Answer 1

1. Africa has a huge population dividend. Hence the biggest advantage is to use the people of the country to synchronise and develop a business which gives the people the motivation to work hard and perform beyond abilities.
2. A late-mover disadvantage would be that there are very few competitors fighting for mind space and market space in the African countries. Hence, a big brand can easily capture the entire market and hence the late-comer will have very little options or chances of disruption.
3. The country I have chosen is Nigeria.