Question

Need help with this. Really dont know which answer is right choice.

< Previous Question 1 Next > Which of the following is NOT accurate as concerns the online retailers of unmanned aerial view drones and/or the buyers of unmanned aerial view drones? Because your company sells its UAV drone models at the company's own website in direct competition with other online retailers of UAV drones, these online retailers are inclined to stock and display your company's brand of drones only if they can purchase your drone models at an attractive percentage discount to the price being charged on your website. A big percentage of shoppers for UAV drones used for commercial purposes do little Internet research and are unfamiliar with the P/Q ratings of rival brands, and the retail prices and information posted at company websites and the websites of other online retailers of drones. • When two brands of drones have slightly different prices and P/Q ratings (and all other buyer considerations are, on balance, an even tradeoff between the two brands), then a bigger percentage of buyers in North America will purchase the brand with the higher P/Q rating while a bigger percentage of buyers in Latin America will purchase the cheaper- priced brand Market research confirms that the prior-year overall images/brand reputations of rival drone-makers have a moderately strong influence on the brand choices of drone buyers in the upcoming twelve months The vast majority of drone shoppers consider the widely-available and much-publicized annual P/Q ratings compiled by the Global Alliance for Safe and Responsible Use of Commercial Drones to be a trusted measure of the performance and quality of competing

Answer 1

Let us analyze all the options:

5. Shoppers being aware and influenced by ratings is good and means that only efficient products will do well

4. Image brand influencing consumers is an opportunity to increase sales by CSR and PR activites

3. Both brands have their demographics where the product will do well

2. Customers purchasing equipment without research won't affect sales

Hence the answer is 1 which is a real concern since it may affect sales by a heavy margin