Question

• Provide a brief overview of Hershey.
• What were the goals of Hershey's Enterprise 21 project? In addition to making reference to the goals described in the case, do your own analysis making reference to the competitive forces and value chain models.
• What was Hershey's plan for the project? What risks were recognized at the time and what risks should have been identified but were not?
• What were the problems that arise during the project? Include both internal problems directly related to the implementation and external problem. Explain the sources of the problems.
• How could Hershey have approached the project differently?
• In your analysis, compare Hershey to at least one other large organization that began a similar large implementation (for example, LeapFrog or Ford). Ideally, you should include this material as a running thread through the relevant portions of the assignment rather than leave it all to the end.

Answer 1

Hersey Chocolate is an outstanding brand and has its source path in 1894. The organization had a record of nonstop ascent in deals volume until 1998 to $4.4 billion (hersheys.com 2016). After that, it confronted a mishap in the business volume because of the moderate innovative procedure and the Y2k issue of the 21st century. Hershey likewise embraced a modernized strategy to understand a Y2K issue in 1996, called as Enterprise 21 which was a multi-year undertaking and expected to meet a few objectives such institutionalizing and redesigning the equipment of the organization and moving the innovation to customer server condition from centralized server-based system.

The objectives of Enterprise 21 were at standard with the current changing arrangement of solid challenge and expanding client esteem. As the new venture will give the need to customer serving, their fulfilment level will increment and help the organization to manufacture a great association with its customer (Whitaker et al.2015).

The executives of Hershey expected that Enterprise 21 will assist them in executing their Business Strategy

of putting more accentuation to mass market treat business all the more successfully. The organization had set up an ERP framework that had utilized the product SAP to help the estimating, creation, booking and transportation the board framework. Undertaking 21 establishments requested a bar-coding framework at all the generation unit with the goal that the organization can without much of a stretch track the active and approaching materials and improve their calculated administration and control their creation cost. The issue began when Enterprise 21 requested that the organization switch over the SAP framework and another related sin April 1999 and decreasing the time required for the finishing of the task to 39 months than the first four years. The move in the time had placed the organization into the extraordinary hazard as the Holloween orders were showing up. Its inside staff decided to utilize a cutover technique to meet this issue where the hazard was high yet whenever met, the organization would have the option to meet the Halloween arranges in time (Ifinedo 2014).

The issue emerged when the cutover procedure didn't work. The organization began losing orders and missing the inventory cutoff times. The contenders began taking the situation of Hershey sweet in the store. Thus, the organization's benefit saw a constant fall and they began losing the business radically.

Hershey didn't pass on the correct purpose of postponement in its support of the customer and kept the issue of data innovation to itself. Because of the absence of straightforwardness with the customer, the organization confronted extreme misfortunes as far as fall in deals and losing the customer (Bach et al. 2013).

The organization need to have unbroken the straightforwardness with the client from the earliest start line. At the point when the organization called for recommendations to the issue, a few proposals were found regarding upgraded preparing and arrangement was fathomed with an improved benefit in the following year. Comparative issues were looked by Leapfrog and straightforwardness was the device through which they had the option to take care of the issue proficiently and rapidly absent a lot of misfortunes.