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It is backward integration same with vertical integration ? Explain the different between backward intergration and...

It is backward integration same with vertical integration ? Explain the different between backward intergration and concentric integration.
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Answer #1

Backward integration is when a firm acquires its supplier.

Vertical integration can be both backward or forward. Forward integration is when firm acquires its customer or distributor.

Therefore, backward integration is a part of vertical integration.

Concentric integration is when a firm adds products or services closely related to its core product or service in order to enter new markets and achieve growth with lesser cost.

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