Question

ner2018 MGMT4303Z01-1830-31392 Arm and Hammer and Tide combining together to create a new product featuring both brands (le, a baking soda detergent) is an example of which of the following strategy Select one: a. Joint combination strategy b. Pull strategy c. Push strategy d, Line extension O Next page us page pe here to search End Alt

Answer 1

Answer: Option C : Push Strategy

Push strategy means developing a product and launching the product in the market and directing the product directly to customer, so that the products starts in the market and the product start capturing the market as per its growth in the given market segment.

In the given case, that use of arm, hammer and tide combination creates a new product and launch of this product in the given market falls under the push strategy, as the product outcome is a push and the product launch in the market is also a push.