Question

Read the overview below and complete the activities that follow.

Two travel-oriented companies—one a producer of goods, the other a service provider—have different marketing mixes. In this activity, you will categorise a set of statements about each company's marketing activities according to the four Ps (product, price, place and promotion).

CONCEPT REVIEW:
Marketing traditionally has been divided into a set of four interrelated decisions known as the marketing mix, or four Ps: product, price, place and promotion.

X 02:14:06 Roll over the items to read their description, then drop them into the correct position. eBook Competitor - Oriented Travel Backpacks Goods Company Services Company Product Sales-Oriented Image Ad Price Travel Packages E-Commerce Place Lovebird Special Sporting Goods Stores Promotion prev glossary Mc Graw Prev 1 of 47 Mout

Answer 1

The four Ps are the four essential factors involved in marketing a good or service to the public.

These are the four Ps: the product (the good or service); the price (what the consumer pays); the place (the location where a product is marketed); and promotion (the advertising).

	Goods Company	Services Company
Product	Travel backpacks	Travel packages
Price	Sales oriented	Competitor oriented
Place	Sporting Goods Stores	E- commerce
Promotion	Image Ad	Lovebird Special