Question

Website design options include mobile-first (structured to optimize performance for users on phones and mobile devices)...

Website design options include mobile-first (structured to optimize performance for users on phones and mobile devices) and responsive design (structured to optimize performance for users on desktop computers).

Data were collected based on a random sample of the number of times users complained about website design on a given day. Five non-profit organizations with mobile-first design were studied, as well as six non-profit organizations with responsive design. The organizations are roughly comparable in terms of number of visitors and target audience. Data for each organization are shown below.

Non-profit organizations with mobile-first design (n = 5)

Non-profit number

1

2

3

4

5

Number of complaints per day

36

65

56

50

51

Non-profit organizations with responsive design (n = 6)

Non-profit number

1

2

3

4

5

6

Number of complaints per day

81

76

78

53

52

78

(a) Specify the hypotheses for a t-test to see whether the mean number of complaints differs for organizations with mobile-first and responsive design.

(b) Conduct a hypothesis test with a = 0.05, estimating the t-statistic and the p-value.

(c) Report:

the level of significance,

            the type and value of the test statistic (including degrees of freedom if appropriate),

            the p-value (exact values if possible, or a range of possible values), and

            the implications for the null hypothesis.

Do the results indicate that the number of user complaints per day differ for small non-profit organizations, depending on whether mobile-first or responsive design is used?

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Answer #1

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