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A commercial bakery has recorded sales (in dozens) for three products, as shown below Cinnamon Buns Cupcakes Day Blueberry MuA commercial bakery has recorded sales (in dozens) for three products, as shown below Cupcakes Blueberry Muffins Cinnamon BunA commercial bakery has recorded sales (in dozens) for three products, as shown below Cinnamon Buns Cupcakes Day Blueberry Mu

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Answer #1

a)

Demand for Blueberry muffin is almost stable so basic naive method will be used and forecast is 34

Demand for Cinnamon Buns follows a trend so trend-adjusted Naive approach is to be used and forecast is 33+2 = 35 (As difference between period 15 and 14 demand is 33-31 = 2

Demand for Cupcakes follows experience seasonality so Seasonal-adjusted Naive approach is to be used and forecast is 50 (Demand peaks every 4th day and forecast for period 16 = 50)

b)

The use of sales data instead of demand implies that sales adequately reflect demand We are assuming that no stock-outs occurred because demand equals sales if there are no shortages.

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