Question

What are some examples of Internet based advertising? What are the advantages of this type of advertising? What are some disadvantages? What are potential ethical issues that might occur when using digital advertising? in 250-500 words please

Answer 1

Some of the examples of   Internet-based advertising are given below=

Banner ads= These are the blocks of advertisement that are placed on the top of the web page

Text links= These are the weblinks that direct the visitor to the site of the advertiser

Adwords= These are the keywords that are being used by the people while searching for their products online and it is being used to provide the list of the possible solution

Advantages =

These types of advertisements are not related to a certain geographic location and they have the global reach

These are quite cost-effective as the larger number of audience can be connected

It is possible to target the desired audience with the help of various tools

These methods are easy and fast to use.

Disadvantages=

In some cases, the customers can ignore the ads which are posted on the websites

Some websites are too heavy and thus takes a lot of time to load the ad

Some of the websites can charge quite heavy for these ads

There are many websites so selecting the right website for posting the ad is difficult

The main ethical issues are stated below=

There can be the invasion of privacy of the customers

The customers may not have the chance of making the fair purchasing decision

Pop-ups and Pop-unders create the problem for the customers

Most of the facts about the products can be concealed by the advertiser

These ads can use the inappropriate stereotypes that can be objectionable to the users