Question

Which of the following is critical to providing an atmosphere that stimulates new product activity at the idea generation stage of the new product development process?

		Filtering of ideas from unusual sources
		Avoidance of radical product ideas
		De-emphasizing funneling of ideas for screening
		Top-management support

Which of the following best describes guarantee?

		It refers to the statement of what a selling company will do to compensate a buyer if a product is defective.
		It refers to the measure used to check if products conform to established standards of safety.
		It is an assurance that a product is as represented and will perform properly.
		It is a promise by a customer to pay for goods and services in a timely manner.

Products that take a firm into a category new to it but not to the world belong to the category of _____.

		new-to-the-world products
		new-to-the-firm products
		additions to existing product lines
		product improvements

Answer 1

Top-management support is critical to providing an atmosphere that stimulates new product activity at the idea generation stage of the new product development process. Whereas the remaining ones are not relevant in this context.

It is an assurance that a product is as represented and will perform properly is something that best describes guarantee. Whereas the remaining ones are not applicable in this context.

New-to-the-firm products is the category in which products that take a firm into a category new to it but not to the world. Whereas the remaining ones are not appropriate categories in this context.

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