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"A product is not merely its function but a bundle of values" assertion in relation to...

"A product is not merely its function but a bundle of values" assertion in relation to advertising

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Product is something which can be used directly by the customers . It can be of different types such as electronic , utensils, healthcare products etc. Along with product usage and charectersitics every customers need the proper value from the products. In the current era of competitive market same product is available from different market players. The value addition plays significant roles to the customers satisfaction. This value can be added through the unique features, advantage and durability with high precision quality of the products. The extended warranty and customer support ( after sales) will definetely add value to the products as customers feels like loyal to the brand or to the products. The value addition helps in maintaing a strong relationship with the company and customers. The value of the product doesn't lies with the price but majorly with the quality and support/ service of the products. The trust factor is another area which add value to the products.

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