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By keeping up with technological trends a company may be able to identify and incorporate cutting...

By keeping up with technological trends a company may be able to identify and incorporate cutting edge technology developed in other industries into its own products. An important aspect of the India biomarkers case is the partnership with Microsoft Research India.

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In order to be successful in any industry that has very high competition needs to ensure that they have a competitive advantage over the competitors and that can be achieved by using their knowledge accordingly for the same as well.

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