McDonald's has moved from frozen to freshly prepared Quarter Pounder burgers in many of their restaurants. What is the most likely reason they made the change?
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The fact that McDonald's Quarter Pounder is in the growth stage of the product lifecycle |
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Political/Legal pressure from the US government to use fresh meat |
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Competitive pressure from competitors like Wendy's and Jack in the Box |
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The fact that fresh beef is cheaper and easier to transport and sell than frozen beef |
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b- Political/Legal pressure from the US government to use fresh meat |
| This is called the environmental variable. |
McDonald's has moved from frozen to freshly prepared Quarter Pounder burgers in many of their restaurants....