Which of the following statements about advertising media is true? A. In order to guarantee good...
Which of the following statements about advertising media is true?
A. In order to guarantee good media selection, an advertiser must clearly specify its target market first.
B. Advertisers have begun targeting larger, less defined target markets in order to capture more potential customers.
C. Digital advertising media have surpassed television and now receive the majority of advertising media spending.
D. The effectiveness of marketing depends totally on the target markets a firm wishes to reach.
E. Advertisers must only pay for media that is delivered to potential customers.
Homework Answers
A. In order to guarantee good media selection, an advertiser must clearly specify its target market first.
Explanation: The first step in advertising media selection is the target market selection.
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1. What is the link between internal marketing and service
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