Question

1. Corporate social Responsibility is always a big issue with companies. Especially when you tie it together with a health concern like diabetes. After reading the case study, if you were making recommendations to the CEO on the following items what would you recommend? (Make sure to do your research)

• How does Pepsi walk the line between carbonated beverages, and healthy choice options, while balancing it with stakeholders?

• If you are the CEO of Pepsi, what is the best way to show the company is a committed corporate citizen?

• Expanding on the two points above, how do we best show this is helping future generations by going in a health choice direction?

2. Looking at various organizations who are involved in the health movement, who could Pepsi form an alliance with in order to advance the cause of obesity both in adults and children?

3. When looking at this overall issue for Pepsi and other soft drink manufacturers, how do they evaluate the three areas below and provide a couple of examples for each area:

• Visible costs

• Internal administrative costs

• Intangible or less visible costs

4. Under the umbrella of corporate social responsibility, how does Pepsi balance the Triple Bottom Line Performance (People, planet, and profit vs. economic, environment, and social)?

Answer 1

Ans to Q1:

Pepsi is a big brand and is involving itself in many Corporate social responsibility activities right from funding good sustainable projects and NGOs to helping many good causes and is thus making sure that it giving back to society b doing many responsible services.

However when it comes to drawing the line between carbonated beverages, and healthy choice options, Pepsi makes sure that while replacing whole of its product is not possible for the company to do, it gives best effort to understand the health concerns and offer many sugar free or low sugar products and healthy products in various markets and to consumers and is giving competition to other rivals when it comes to health concern.

If I were the CEO of Pepsi, I would have categorized my products and marketed the products depending on the needs of consumer while making consumer aware of the product use in cleared defined terms. Also would have given more priority to Research and development in company leading to more healthy and innovative products that consumer wold prefers.

Consumer awareness programs on healthy and unhealthy products and their understanding on products consumption would have been given priority.

The future generation would be benefited by innovative approach and products in way that future generations would be using good and healthy product and would be more health conscious as the company would also strive to create awareness among consumers. The company effort of making harmless or obesity free products would be made sure advertised properly to consumers. Also sustainable growth and healthy product would be given priority which would also help company have a log trusting relations with its consumer.