Question

Reply to at least 2 of your classmates. Be constructive and professional in your responses.

This is inspired by my daughter because she is a gamer. Playstation 4 is a home video game console it was developed by Sony Interactive. So, why is it important to Sony to protect their intellectual property? The Sony Playstation took years of development to top the original Playstation 1-3 gaming systems as well as other systems that were competitive at the time like Xbox. It represent a substantial piece of revenue for Sony. Playstation 4 has sold over 100 million units at $399.99 and is the top home video game console. Consumers that are loyal to the Playstation brand have come to expect a certain level of quality in Sony Playstation products. Sony controls the quality that makes their brand popular enhancing their reputation for being the best gaming system and motivating other consumers to try the products by word of mouth. Also, with new gaming systems coming into the market having a trademark helps to give you a head start before similar systems start flooding the market and cutting in to possible profits. There are other reasons that protecting intellectual property is important but theses are the ones that come to mind in this example.

Answer 1

First Reply:

The gaming console industry is of no doubt a lucrative business with so many game developers out there in the market, and regular release of games now and then. The gaming consoles developed by Sony is famous across the casual gamers who would like to game while also enjoying the comfort of the bed. Therefore, Playstation has created a niche of customers that are looking forward to buying consoles as well as games that bring a steady flow of revenue for the PlayStation developers. There is no doubt Playstation has been competing with Xbox in terms of market share and both provide similar kinds of gaming experience.

Second reply:

Playstation and Xbox are the two major competitors in the gaming console industry. Both have dominated the video games category and have provided its respective customers with the joy, comfort, and ease of playing games just by connecting a console to a TV. Making a console and developing that technology every year with new and advanced technologies require intensive research and development. This has been the case of Playstation and having a brand with different naming helps businesses to set itself apart from the other gaming console developers.

Note: If you liked the answer please give an Up-vote, this will be quite encouraging for me, thank you!