Question

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By examining the various research, including your text, the web, and the Keiser library, how is marketing perceived in both business and the general population? In your answer, give examples of what marketing is currently believed to be and its importance to business and society. Describe one successful or unsuccessful marketing practice, evaluating why it is or is not successful.
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Answer 1

Marketing is views differently by general public and the business.

In the view of the general population marketing is the process of advertising and selling of the product.. so does they keep updated about the new products, features of similar products of different companies to economy purchase without compromising the quality of the product..

In the view of business; marketing is sharing the information and making them to buy the product in a affordable price. But marketing process is considered as an expenditure and marketing strategies decide the success of the product.  

Marketing is important for business as it attracts the customers, retain them so it will increase sales & profit, and enhances the goodwill of the company. And for society it helps by providing the public products at lower cost and better quality, enhancing the life of people of society.

Example of successful marketing is of Google it helped in increasing customer base and loyalty.

Example of unsuccessful marketing campaign is of coca-cola they fail to mitigate with competitors marketing strategies.