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Marketing question: Proctor & Gamble manufactures 3 separate lines of laundry detergent: Tide, Gain and ERA;...

Marketing question: Proctor & Gamble manufactures 3 separate lines of laundry detergent: Tide, Gain and ERA; with pricing highest for Tide and lowest for ERA. Discuss the strategy P&G is using.
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The pricing strategy for Procter & Gamble products depends mostly on the quality of the product and its brand value. Even though Procter & Gamble could easily choose the same strategy for all of its brands, it prefers different pricing strategies for the different types of products. The strategy depends on the adjustable pricing policy where the products are priced according to their market value. There are products that are in a very competitive pricing market. Tide has a few competitive prices with its competition with Perisil. So when the competition is very high and there are similar products in the market, Tide adjusts their prices. For these goods, the brand has a professional marketing team that monitors the prices of their competitors

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