Steve Jobs was a strong, charismatic leader who cofounded Apple and is credited with much of the success of the company. Some believe that Tim Cook, who became CEO in 2011, embraces a more collaborative leadership style. Do research to compare and contrast the leadership styles of the two CEOs. (You may wish to view the 2013 movie JOBS, which portrays the story of Steve Jobs' ascension from college dropout to Apple CEO.) Which CEO—Jobs or Cook—do you think developed and executed the most effective strategic plan? What evidence can you find to support your opinion?
Steve Jobs was a strong, charismatic leader who cofounded Apple and is credited with much of...
1. What role did the late Steve Jobs play in leading and managing innovation at Apple? 2. How do you account for the success of Apple products, particulary the iPod, iPhones, and iPads? The early Macintosh? 3. Do you believe Tim Cook, the new CEO of Apple can carry on the legacy of Jobs? Explain using key concepts from the chapter. 4. What unique personality traits did Steve Jobs display? How did that influence his approach to innovation?
Apple Headquarters, Cupertino, California Apple has become synonymous in the tech world with innovation. They are known for releasing new technologies, and then constantly updating and upgrading those technologies. They are also known for being a company of strong leaders and strong leadership. On January 9, 2007, Apple’s then-leader and CEO Steve Jobs changed the world when he unveiled the first iPhone. Featuring a 3.5-inch screen and a 2-megapixel camera, the 4GB model cost $499. Just a year later, the...