Question

4. Netflix growth in the United States seems to be maturing. How could Netflix increase demand for its services in the United States? What other services could Netflix offer to drive future growth?Describe the question in a min of 1000 words. This question relates to Netflix case in Frank Rothaermel Startegic Management text book 4th edition

Answer 1

Other services offered by netflix to increase demand in United States for future growth:-

Content which is downloadable:-it allows customers to download the movies or series to watch it offline

Original content:-netflix has created contents for years to generate revenue. It has been disclosed in the letter to shareholders of netflix.

Licensing and partnership:- one of the example is with licensing the walt disney co. With Quantico. And besides apple, google ,roku it has also partnered with comcast.

As per 2016 netflix has believed that it can grow 60-90 millions members in United states and it had already got around 48 millions.

By reference to this data if we study this case we can suggest some new devices to netflix which can help it to boost its revenue or say demand for services:-

Virtual reality headsets (VR Headsets):- it is not new but we can say that it is on its early stage in industrial product cycle. Netflix is available on google's VR headsets but so are other competitors. So it has to emphasize on this thing.

Smart speakers:- netflix has to focus on it so that it can beat in its competition with others. Google had already announced that netflix will be on google home in future.