Question

Harvard university looks for students who have achieved a highly successful academic record. through _______, they ask reporters to publish news articles regarding the success of these students.

A. public relations

B. personal selling

C. sales promotion

D. advertising

Larry smith is a freelance computer programmer who writes computer algorithms for companies such as starters and blue cheese. starters use these algorithms to make specific programs based on online market research. these programs are then sold to the online retailer, august, which then sells them to individual consumers and businesses. which of the following is a marketing intermediary in this chain?

A. starters

B. Larry smith

C. blue cheese

D. August

Answer 1

(a) Public relations are used successfully by university with press reporters to write articles about success of te students by the university.

(A) is correct

(b) Starters are the intermediaries which purchase the algorithms from Larry Smith and use them to produce programs to sell them to end users and businesses.

(A) is correct.