Question

What is the source of Nordstroms long-term sustainable competitive advantage? What valuable and rare resources does Nordstrom have that its rivals find difficult to imita

Answer 1

answer-

Competitive advantage of a company is that factor which its competitors do not have. in case of Nordstorms which is chain of luxury department stores has the competitive advantage in the form of exceptional excellent customer service it offers to its customers. Nordstorm company focus on Niche in which it offers affordable luxury products to its customers. Its competitive advantage in form of excellent service to customers helps to make loyal customers and customers who visited its stores, greeted by trained and talented employees. the stores in upscale areas have expensive fittings and fixtures which make customers feel like luxury . it has browsing touches like live music played on grand piano to create appealing environment for customers.

The valuable and rare resources are its commitment for customers to provide high quality service and affordable luxury products. trained and well groomed employees, its high status stores having expensive infrastructure and its inverted organization chart in which bottom to top approach is taken where sales peorple are at top while CEO at bottom of the organization culture in which Its CEO blake nordstore said that ,"he like doing his job for customers."

all these factors makes its resources rare and valuable which its competitors can not imitate easily.

*hope above answer would help you.