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firm has a sustainable competitive advantage when it can outperform its competitors in the long term. O True O False
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Answer #1

Answer: True.

A firm has sustainable competitive advantage when it has its assets, ability and situations that provide an edge over other competitors in the long run.

The sustainable competitive advantage can be of many kinds such as economies of scale or low cost technology, pricing power or brands having great value achieved over a long period of time.

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