Question

Explaination for how alternative marketing choices differ from traditional ones?

thank you

Answer 1

Below are some of the decisions regarding marketing choices compared to traditional marketing.

• Marketing is defined as plan, promote and implement promotion strategies in order increase sales whereas traditional marketing is limited to a single transaction between buyer and a seller.
• Marketing is done in order to benefit the organization in long and short term whereas traditional marketing impact on the business is limited to daily operations.
• Marketing involves a wide range of activities by understanding customer needs, market research and customer relationship whereas traditional marketing is more related to matching supply and demand.
• Marketing uses pull strategy by attracting prospective buyers to company products and services whereas traditional marketing uses push strategy whereas distribution channels are used to take products to the customer.
• Marketing usually revolves around 4P (Price, Product, Place and Promotion) strategy in identifying the price of the product, product attributes, distribution channels and promotional activities of product and service whereas traditional marketing is more of customer interaction with the salesperson in order to make the sale happen.
• Marketing is more strategic in nature whereas traditional marketing is more transactional in nature.
• Marketing involves entire process of understanding customer needs, creating products and services which can meet customer needs, advertise and distribute across various distribute channels whereas traditional marketing is the end result of marketing.
• Marketing is used in order to build brand, achieve long term goals for the organization whereas traditional marketing is more related to particular transaction with immediate benefit and no focus on the long term benefits for the organization.
• Marketing involves using various marketing channels to identify prospective customers, draw these customers to the product and service offerings whereas traditional marketing is used to convert these prospective customers into demand.
• Customer relationship forms an important aspect of marketing whereas traditional marketing only involves buyer-seller relationship with the customer.