Question

1. Based on the trade war between the US & China , summarise the key business issues that Huawei is facing and suggest possible solutions. Suggest
ways that Huawei can respond to this force.

2. Huawei’s brand awareness is low amongst international consumers and its products are frequently
associated with being low quality. Richard Yu, CEO of Huawei's Consumer Business Group, aspires to
continue growing Huawei amidst the fierce competition in the smartphone market. Based on your
analysis, recommend actions that he should take to refine Huawei’s marketing strategy. In your
recommendation, relate how the actions would help Huawei to grow further.

Answer 1

1. Huawei is a Chinese telecom giant that sells millions of smartphones annually. It has become second largest global seller of smartphones.Amidst the war between China and US, Huawei is facing accusation of spying on behalf of Beijing for its national security and to stealAmerican intellectual property , by administration of US. The allagetation has marked that the company is working in a way that is threatening to the security of U.S. It has been placed on the infamous list of companies by US.

The faith of the arrested tope executive of the company is also dependent upon the relation between the two countries. US has said that it might lift the legal trouble against the executive if CHina strikes a good trade accord with America. The company may persuade China to act in accordance through lobbying.