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  89. Which of the following is a benefit of an integrated marketing communications (IMC) program?​ a....

  89. Which of the following is a benefit of an integrated marketing communications (IMC) program?​ a. a​ unified personality for a brand or product can be created b. f​irms need only work with one outside vendor c. o​nly those working in the communications division assist with IMC programs d. m​arketers focus on traditional network TV such as NBC, CBS and ABC

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a. a​ unified personality for a brand or product can be created

(IMC helps in creating a consistent message for all the promotional strategies so a unified personality for a brand can be created.)

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