Question

please need 500 words !!!

what is the streaming service of amazon ? what is the amazon prime ? what the amazon prime offer ? and with whom the amazon prime they partner ?

Answer 1

Amazon streaming services are on demand Audio/video provider platform by Amazon itself. Amazon provide anytime anywhere access to its database of video and audio content built for entertainment at a nominal fee to their subscribers. As a subscriber, one needs to buy subscription pack from Amazon in order to access the content on its platform. The services caters to difference audience across the globe and has packages depending upon the geography and targeted audience. For example, in some countries the streaming services are bundled together in a single package like prime for example in India. While other countries have the services standalone like that in UK.

Amazon prime is segmentation strategy by Amazon. If a customer opts for Amazon prime it gets unlimited, free deliveries from Amazon as well as other bundled services. The bundled services in the Amazon prime ranges from prime video to streaming musing services from Amazon. One of the key feature of Amazon prime is the access to prime video. Prime video is collection of videos and documentaries which Amazon provides to it subscribers on demand. In some countries, prime video is available as standalone services and does not needs to be bundled with an umbrella prime subscription. The other bundled service available in Amazon prime is the exclusive access to the deals earlier than the normal customers. It provides customers first access to the deals during the festive days and timeframe. The other service available in the Amazon prime is access to more than million songs through Amazon prime music, which provides offline download as well so that subscribers can listen to the songs while they offline as well. Also the video and audio services on Amazon prime are completely add free.

Amazon has collaborated with lot of stakeholders for the Amazon prime strategy. First of all, Amazon itself runs Amazon studios which provides and creates content to be available on the Amazon Prime. Amazon has also partnered with other stakeholders depending upon the targeted audience. For example, in India prime is doing Amazon originals with independent artists like Bhuvan Bam, where as in US Amazon has created original series in collaboration with actors like Julia Roberts. Amazon has subsequently collaborated with other content creators and studios like HBO, Cinemax, Fandor, PBS KIdss, Bommerang etc.

In 2015 Prime also started Amazon channels where they provide streaming access to the third party channels and streaming services through the video platform. In addition, now prime is one integrated service unlike earlier where it has other standalone services as well like Heera and Anime Strikes.