Marketing Question:
Papa John's boosted its online pizza ordering service with a promotional tie-in with the release of King Kong on DVD. Consumers who ordered the pizza (online, by phone, or in-store) received $3 off the purchase price of the King Kong DVD. What is this an example of?
A) Premium
B) Trade Discount
C) Rebate
D) Coupon
E) None of the above
*Explain your reasoning behind your answer
The correct option is D) Coupon as coupon is a voucher that enables the consumers to get certain when presented at the time of purchase.
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Marketing Question: Papa John's boosted its online pizza ordering service with a promotional tie-in with the...
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