Question

50-100 words each answer

• Why is it important for marketers to pay special attention to providing excellent customer service?

• Developing a good pricing strategy is essential to the financial well-being of a firm. Even though a firm has an excellent strategy, what are continuing threats to the strategy?

PLEASE 50-100 FOR EACH QUESTION

Answer 1

1. It is important as a function of marketing to be able to concentrate the focus implementation as a customer-centric approach, being able to provide valuable customer service and interaction would therefore allow them the ability to adhere to the values of being able to provide the required service level to the customer, raising their interaction with the brand and therefore, creating a positive image of the brand in the mind of the customer, which would have long term benefits and implications over the functioning of both the brand as well as the function of marketing which has the sole purpose of being able to create a favorable customer interaction.

2. Even though a firm might have an excellent strategy in terms of pricing and the value it offers to the customers, in a market, there is an ever-increasing threat of competition and substitutes available to the customer. As a result of this direct competition, even a valuable strategy could potentially fall short of expectations of performance. In the event that the company is unable to compete with the presence of the competition in terms of the value proposition, having a valuable pricing strategy would not add any value to the equation.

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