Question

expose the most important reasons why the location of small, medium and, in general, of any company, is vital for its success, and if it is essential that they be located in the same geographical area where their target market is located.

Answer 1

Positioning is the crucial element in the success of any business. Some of the reasons are as follows:

i). Location increases the visibility of the brand. It increases the ability of the organisation to market itself among the targeted group.

ii). Establishes brick and mortar relationships with the customers and builds long term relations with customers.

iii). Suppliers will deliver the raw materials when required if placed in a reachable location and easy accessible location results in win win relations with suppliers.

iv). Frequent interactions with customers helps the organisation to manage their products according to the need of the customers with their direct interaction.

v). Competition can be faced with great ease and shutting doors of competition with developing innovative products by being nearer to customers.

Hence location is most important element in the success of the business.