Question

What are some of the difficulties faced by firms regarding the protection of trademarks?

Include example, please

Answer 1

No matter how many laws protect trademarks, it is very difficult to stop the trademarks being stolen and used in this global environment. Many trademarks are slightly changed and used by people to fake their products. For example Nike product's trademark is slightly changed and fake products are sold in many down towns. It is difficult to trace these people and it is even difficult to identify these products. There are many examples like chocolates , diary products, beverages etc., which are being faked and used.