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Pre-development Homework - Successful firms spend about twice as much time and money on these vital...

Pre-development Homework - Successful firms spend about twice as much time and money on these vital up-front activities: o Initial screening – the first decision to get into the project. o Preliminary market assessment – the first, quick market study. o Preliminary technical assessment – the first and quick technical appraisal of the project. o The detailed market study, market research and VoC research. o The business and financial analysis just before the decision to “go to development” Stage-Gate Product Development Model Stage-Gate System - A stage-gate system is a conceptual and operational road map for moving a new product project from idea to launch. - Stage-gate divides the effort into distinct stages separated by management decision gates. - Cross-functional teams successfully complete a prescribed set of related cross-functional activities in each stage prior to obtaining management approval to proceed to the next stage of product development. How well does the New Product "Pre-Development Homework" align with the Stage-Gate process? Does the Stage Gate Process ask for more than this?

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Answer #1

New Product "Pre-Development Homework" aligns with the Stage-Gate process in the following manner:

  • The pre-launch stages of Stage-Gate process comprises of similar activities that are in Pre-Development Homework.
  • Both the processes i.e. Pre-Development Homework and Stage-Gate process requires strong cross functional team work and clear project specifications.
  • Several activities of Pre-Development Homework align with different stages of Stage-Gate process. For instance VoC research, market and technical assessment.

The Stage Gate Process needs has some additional characteristics. Some of these are mentioned as follows:

  • Stage Gate Process is more systematic and quality approach,
  • Stage Gate Process concentrates on completeness,
  • It fills the gaps in execution and quality that were present in Pre-Development Homework,
  • It ensures completion of each stage is on time and in quality fashioned.

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