Question

Historically many factors have caused change in the personal care industry including federal regulations, changing consumer demographics, and ecommerce. Looking ahead, I think changing consumer demands will bring the greatest change to the industry.

In recent decades, medical research and access to that research has greatly increased. Scientist have researched our health and determined elements of personal care that our best for our bodies. The internet has made it easier for consumers to access information about their personal health and the source of products they purchase for their households. The access to this information means the expectations of personal care companies and the products they provide have had to change to keep up with demand. Additionally, consumers are more aware of product testing on animals and expect companies to be transparent in their sourcing of materials and research. The European Union has already banned cosmetics tested on animals, so many large personal care companies have had to adjust their products and sourcing.

In the future, changing consumer demands will cause personal care companies to change their formulas and marketing. These changes will increase cost of product development and increased marketing spend, but the shift is likely to continue and companies would be wise to adjust their formulas and marketing to address consumer demand. Johnson & Johnson would be wise to adjust to these changing demands now, ahead of the curve, and plan for consumers of the future.

For chegg: Please provide your feedback to the above post and ask question if needed. I have discussed one factor that is likely to cause another change in the future.

Answer 1

answer-

I think the Increase use of technology like internet had created more awareness in the lifestyle of consumers because internet is the technology where consumer can search any information related to activities of the companies provide personal care products and what are those products made of. Internet had affected the changing needs of consumers. for example- In now days, consumers are posting their pictures in gyms, working out to increase their followers which leads other consumers to be healthy. Celebrities in movie and youtube videos has also influenced the perception related to personal care of consumers.

Personal care companies are using celebrity influences, insta stars to market their products which influences the changing demand of consumers.

I can ask the question that how there was no healthcare awareness or personal care awareness before the introduction of internet technology?

people why are so becoming aware of personal care when they are using internet.

so, internet technology is influencing the demand of consumers for personal care.