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Evaluate three approaches used by Apple to produce innovation.

Evaluate three approaches used by Apple to produce
innovation.
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Answer #1

The 3 approaches used by Apple, to produce innovation, are as follows:

  • Keeping an eye to the future and capitalizing on any technological opportunity:
    • Apple is considered as an innovator for any latest technology emerging in the market. This helps the company to come up with innovative products, release by release.
  • Listen to the customers and invest on R&D, so as to translate consumer needs to innovative products
    • Apple is highly active on social media. The company considers social media as a golden platform where they can come in terms with the ground realities of the customers. The company analyzes the pain points of the customers and accordingly pours investment in R&D, so as the customer pain points can be modified to exhilarating experiences.
  • Product development is planned in terms of platforms and pipelines
    • The production strategy of Apple is planned in terms of platforms and pipelines. Agile product development method helps the company to plan releases 1 year in advance. So Apple is usually ahead of its competitors by 6 months or a year. The company’s innovation also keeps ahead of its competition and this facilitates the company to maintain its competitive advantage
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