Question

A beverage company that brings out a new carbonated drink aimed at diabetic patients is using the ____ strategy.

              a.   Quality leadership

              b.        Cost/price leadership

              c.         Inclusive

              d.         Niche

Question 2

A type of partnership useful for entrepreneurs starting high-tech ventures that carry significant risk due to the expense of research and development is the ____.

	1.	silent partnership
	2.	R&D limited partnership
	3.	secret partnership
	4.	sole proprietorship
	5.	LLC

Question 3

A ____ is a distinguishable advantage that a firm is able to develop, protect, and defend from rivals.

	a.	Small company advantage
	b.	Small competitive advantage
	c.	Sustainable competitive advantage
	d.	Single company advantage

Question 4

A company reduces its fourteen-ounce box of cereal to twelve ounces without changing the price on the box. Assume that this change does not result in the loss of customers. Which method did the company employ to protect their core pricing?

	a.	Value-added innovations
	b.	Product downsizing
	c.	Co-branding
	d.	Repackaging

Question 5

A ____ is a distinguishable advantage that a firm is able to develop, protect, and defend from rivals.

	a.	Small company advantage
	b.	Small competitive advantage
	c.	Sustainable competitive advantage
	d.	Single company advantage

Question 6

A selling technique that provides some flexibility for the salesperson to alter the marketing message within reasonable boundaries based on the needs of a particular customer is called ____.

	a.	Personal selling
	b.	Adaptive selling
	c.	Direct selling
	d.	Alternate selling

Question 7

According to Chris Anderson, the 4 stages of a technology’s life in order are:

	a.	Critical price, critical mass, displacement of another technology, and commoditization
	b.	Critical mass, critical price, displacement of another technology, and commoditization
	c.	Critical price, critical mass, commoditization, and displacement of another technology
	d.	Critical price, displacement of another technology, critical mass, and commoditization

Question 8

A type of partnership useful for entrepreneurs starting high-tech ventures that carry significant risk due to the expense of research and development is the ____.

	1.	silent partnership
	2.	R&D limited partnership
	3.	secret partnership
	4.	sole proprietorship
	5.	LLC

Question 9

According to William Ury in his TED video “The Walk from no to yes”, who is the 3rd side:

	a.	The onlookers
	b.	The facilitator
	c.	The mediator
	d.	The community

Question 10

According to William Ury in his TED video “The Walk from no to yes”, who is the 3rd side:

              a.           The onlookers

              b.           The facilitator

              c.           The mediator

              d.           The community

Answer 1

Chegg asks experts to solve 4 questions in one go.

A beverage company that brings out a new carbonated drink aimed at diabetic patients is using the ____ strategy.

d.         Niche

A type of partnership useful for entrepreneurs starting high-tech ventures that carry significant risk due to the expense of research and development is the ____.

2.	R&D limited partnership

A ____ is a distinguishable advantage that a firm is able to develop, protect, and defend from rivals.

c.	Sustainable competitive advantage

A company reduces its fourteen-ounce box of cereal to twelve ounces without changing the price on the box. Assume that this change does not result in the loss of customers. Which method did the company employ to protect their core pricing?

b.Product downsizing