Question 13
Soon-Yi Park's chain of travel agencies has identified the lesbian, gay, bisexual, and transgender community as a growing market that spends an increasing percentage of its income on travel. Which of the following would be the LEAST effective component of a marketing plan for Soon-Yi to take advantage of this opportunity?
develop a presence on LGBT-oriented social networking sites |
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position his agency as focused on specialized experiences |
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implement a mass marketing campaign |
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place specially-targeted ads in gay-themed publications |
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advertise on LOGO, the cable television network aimed at gays and lesbians and their friends and family |
Ans : Implement mass marketing campaign
Reason: here company knows what their target customers are , hence
effective marketing plan will involve plans that affects that
specific target customers only . Hence Mass marketing , marketing
to all kind of customers, is not effective
Question 13 Soon-Yi Park's chain of travel agencies has identified the lesbian, gay, bisexual, and transgender...