Question

Exercise guidelines: Select a restaurant in the Niagara region Review layout and content Review the menu's...

Exercise guidelines:

  1. Select a restaurant in the Niagara region
    1. Review layout and content
    2. Review the menu's (Analyze Food & Beverage)
    3. Review the ambiance
    4. Review restaurant reviews
  2. Answer the following questions:
    1. What is the target market of the restaurant?
    2. Do you believe the menu of this restaurant has a positive/negative impact on their sales and explain why (in case of negative impact what could be improved)?
    3. Look at some online reviews and describe 3 main area's the restaurant can focus on to increase F&B sales. (Location, Menu item differentiation, Price acceptability and value, Décor and lighting, Portion sizes, Product quality, Service standards, Menu diversity)
    4. Review the menu item pricing and compare with a similar restaurant in the same neighborhood. What are your observations?
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Answer #1

Weinkeller is the first winery in a restaurant in Canada! We are a craft winery and fresh food experience. "Casually upscale in every detail," is a slogan we use to describe the venue. We are one of the only adult focused restaurants in Niagara Falls and although we welcome children to join their parents.

A. The target market of Weinkeller Restaurant is mainly adults and children's.

A target market is a group of individuals that share certain characteristics. Age, gender, income, interests, education, parenthood, marital status, lifestyle preferences and geographic location are a few of these characteristics. The more you know about the specifics of your target market, the more refined and successful your marketing strategies will be.

Weinkeller Restaurant is one of the best restaurants in Niagara which attracts adults and others with good quality food items with affordable prices with a awesome atmosphere lighting etc...

B. The menu of the restaurant have a very positive impact on their sales because the menu of the restaurant contain all the details of the food available in the restaurant. The menu also contain the price of different food items and drinks. The prix fixe menu allows a choice of a three or five course meal, crafted from fresh, local suppliers. The main thing is that the menu is very good looking and attract the attention of every one to that.Due to this i say the menu of the restaurant have a positive impact on their sales.

C. The reviews of the restaurant is very good and the restaurant have a rating of 4.5 and 97% would recommend it to a friend.

All the customers are very satisfied with the food and they says the price is very affordable .They also says that the atmosphere and lighting etc..of the restaurant is very nice and very attractive.

Atmosphere

The atmosphere of the restaurant is very superb and very attractive . The live music is also a good attraction of the restaurant . The main thing is that the restaurant is not very loud.

Food and Service

The restaurant have a very good service and the restaurant provide very good quality food to their customers with a smile.

Price

Customers says that the price of the food items in the restaurant is very affordable and very standard.

D.  The rating of the menu of the restaurant is very superb and have high rating . This restaurant is one of the first and best restaurant in Niagara. The price of the items in the restaurant is affordable to most of the customers. The restaurant have more customers and ratings than other restaurant nearby it.

Through all my observations i find that the Weinkeller Restaurant is a best restaurant with a nice ambience and good customer relationship.

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