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Under what circumstances may it make sense Not to prepare a business forecast? (     ) A)      ...

Under what circumstances may it make sense Not to prepare a business forecast? (     )
A)       No data is readily available.
B)       The future will be completely different from the past.
C)       The forecast horizon is 40 years.
D)       The industry to forecast is undergoing dramatic change.

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Answer #1

(B) should be correct.

When the future will be completely different from the past, the traditional business forecasting technique will not yield any good prediction because all these techniques base on the past data (quantitative or qualitative) to predict the future.

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