Question

Marketing Ideas/Strategies for a satellite based healthcare system. This isnt a formal question. Just need ideas for a marketing plan research paper and references. PLEASE ANSWER TODAY

Answer 1

answer-

Marketing Ideas for a satellite based healthcare system -

Use of Marketing Mix-

Product- define the product like what is a satellite based healthcare system and how it benefit customers.

for example-

In a project called TelAny (Telemedicine Anywhere) funded by ESA, trials showed how satellite telecommunications can allow doctors to monitor and treat emergency cases or long term patients remotely.

The project pooled the experience of medical, software and telecommunications professionals to test three different scenarios:

• the monitoring of patients directly accessing life signals using devices implanted in their bodies
• treating emergencies on board ships in Norway
• making a medical database out of data collected that consulting specialists could access

Price- You can put the pricing according to the demand of service in the market and based on competition.for example - if this service is new and not many healthcare organization are not having this then you can charge higher price or price according to your profit like penetration or competitive or skimming pricing.

Place- Since this is a satellite based healthcare system so the patient can avail this service from any place because it is connected to satellite connection so mostly rural areas where access to healthcare is low so it can be best in rural areas.

Promotion- Promotion mix include use of Newspaper and Business magazines to aware the public about a satellite based healthcare system. Make TV commercials and promote this on social media and company website to get as much promotion as possible under budget.