Question

The nature of the promotions mix has been most affected by which of the​ following? A. Negative attitudes toward corporations in general B. The necessity for greater accountability in spending C. Changes in communication technology and communication strategies D. The production of new and innovative products E. The globalization of the business world

Answer 1

Option C.

• The nature of the promotions mix has been most affected by changes in communication technology and communication strategies.
• The production mix or market mix refers to the mix or combinations of various marketing variables that are used by the marketers to promote their products and reach their goals.
• These variables include the 4 P's - place, product, promotion and price.
• As technology changes, the emerging marketing tools and technologies have affected the nature of promotion mix. They have affected the ways in which the markets communicate with their customers.
• Communication technologies have changes every element of a Marketing mix that a market needs to achieve its goal due to its enormous potential of integrating the markets with different customers having different cultures, backgrounds, beliefs etc.