Question

Yankee Candle Marketing : A paragraph each question .

• Who, exactly, is Yankee Candle target market?
• Explain the geographics of Yankee Candle prime user.
• How do you or might you change your marketing effort depending on the culture or subculture you are attempting to reach?
• Which environmental influences‑culture, subculture or social class- affect the purchase of Yankee Candle?
• Does Yankee Candle sales have a seasonal component?
• Describe the level and intensity of competition in the candle industry.

Answer 1

Premium buyers those who are looking for high quality scented candles are the mainstream target market for the Yankee candle. This market is extremely diverse and distributed worldwide which creates a great opportunity for yankee candle to increase their adaptability as well as to spread their market at a global scale.

P.S.- Please use separate threads to ask multiple questions at a time.