1.)
You are the manager of Archer-Daniels Midland Company (ADM). ADM uses corn to
produce high fructose corn syrup (HFCS) and corn oil (e.g., Mazola). Assume that the
production of corn oil is positively related to the production of oil. Write out a cost
function and show that there are cost complementarity and economies of scope in the
production of HFCS and corn oil.
2.)
Given the solution to problem 1, assume that you would like to increase production of
HFCS and corn oil. So you have decided to add night-shift to the production of these two
products. The justification you have given your boss is that adding the night-shift does
not increase fixed costs in the short-run. Based on economic theory, explain your
justification.
1.) You are the manager of Archer-Daniels Midland Company (ADM). ADM uses corn to produce high...
You are the manager of Coca-Cola and use high fructose corn syrup (HFCS) as soft drink sweetener because it is cheaper than sugar. Explain why you would bargain on a price of a shipment of Q-tons of HFCS with Archer-Daniels Midland Company (ADM). Use a graph to explain how to determine your preferred price. What would be the maximum discount you could get on this deal?
Discussion questions
1. What is the link between internal marketing and service
quality in the airline industry?
2. What internal marketing programmes could British Airways
put into place to avoid further internal unrest? What potential is
there to extend auch programmes to external partners?
3. What challenges may BA face in implementing an internal
marketing programme to deliver value to its customers?
(1981)ǐn the context ofbank marketing ths theme has bon pururd by other, nashri oriented towards the identification of...