Question

Given the rise in the number of people diagnosed with Type II diabetes, suppose the government...

Given the rise in the number of people diagnosed with Type II diabetes, suppose the government proposes introducing a $1 tax on sugary drinks to discourage consumption of sugary drinks. Suppose a survey shows the demand for sugary drinks is perfectly elastic. Producers of sugary drinks complain and say as a result of the tax they will increase their prices by $1 per unit.

Explain and illustrate with a graph, why producers are incorrect.
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Answer #1

Demand is perfectly elastic at a price of P = $10. Supply is upward sloping at S1. When the tax of $1 is imposed on sugary drinks sales, the supply function shifts from S1 to S2. This shifts causes the market quantity to decline from Q1 to Q2. However, the market price is unchanged at $10 because consumers are not willing to pay any price beyond $10. They pass the entire tax on producers which are forced to receive a lower after tax price of $9. Hence, producers are incorrect in their claim that a result of the tax they will increase their prices by $1 per unit.

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