Question

Overview
You are preparing to develop a marketing plan for a product in this course. Tell the class what product you will use to develop your marketing plan. Think about a product you hear about in the news, for example: iPad or Starbucks coffee).

Instructions  

• Post the product you will use for your marketing plan.

• What type of customer demographic teenagers/parents/elderly/males/females/etc.) is purchasing these products?

• Why do you think this group buys these products?

• Is this product a need or a want (i.e. can the customer “do without” the product)?

• If this is a retail establishment, comment on the location(s).  

• Why did the owners choose this specific spot? If this is a service (cleaning/car detailing/hair salon/etc.)

• Discuss the current economic climate. Is unemployment rising or decreasing in the area?

• How will this affect the company or service?

• Is the company hiring employees?

• Are residents moving into or out of the area?

Answer 1

The product taken is an iPad. iPad is a tablet manufactured and marketed by Apple Incorporation. iPads can take photos, shoot videos, play music, enable gaming, and perform internet functions such as surfing.

1. Customers of iPad: The customers of the iPad mostly include teenagers and then parents. It is in the 'to buy' list of males and females both, however, it is more loved by males compared to females for its features such as gaming. Families with low incomes are less likely to own/buy iPad.

2. The reason why they buy this product: iPad is bought for many reasons by different customers. Teenagers generally buy it for its look, features and for their social (social networking), academic (academic help through the internet), and personal (gaming and all) needs. Parents generally buy it for academic and non-academic needs. They are less likely to buy it for its look.

3. This product is both need and want. For some, it is just a need to connect with the world, to gain academic excellence, and to keep themselves entertained in a spare time. For some, it is just want as they buy it for its look, pure entertainment and status symbol.

4. Apply sells its iPad through Apple-exclusive retail stores. These stores are called 'Apple Stores.' iPads are also sold through e-commerce platforms such as Amazon.