QUESTION 9
Fred is a marketing consultant working in tandem with members from other functional areas that include engineering, production, and administrative staff. While evaluating a new product proposal, Fred and his team members from other functional areas work simultaneously toward reaching a conclusion. Which of the following methods is illustrated in this scenario?
Rugby approach |
||
Out rotation |
||
Skunkworks |
||
Brainstorming |
Solution:
Option D
This approach is known as brainstorming where a group of individuals discusses together simultaneously to solve a problem and find a solution to that problem. Hence, the correct solution is option D, Brainstorming. Other options are not relevant, the rugby approach is close enough but is not considered as an approach in team dynamics, out the rotation is by definition different than what is stated in the question.
QUESTION 9 Fred is a marketing consultant working in tandem with members from other functional areas...
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