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In a monopolistically competitive industry, firms spend a great deal of resources on advertising. One strategy...

In a monopolistically competitive industry, firms spend a great deal of resources on advertising. One strategy that is frequently followed is product differentiation. Do you think it is generally effective? Give an example of an industry in which firms have utilized this strategy, and evaluate its effect on profitability.

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Answer #1

Monopolistic market is a market, in which there are a number of buyers and sellers. Hence, in order to gain more consumer base, the producers produce differentiated products. While differentiating, every firm tries to excel it's product's overall quality. Hence, this is very effective in monopolistic market.

For example, let us take up an example of telecommunication industry. Reliance jio entered this industry with it's range of services with differentiated rates and specifications. And due to this, now reliance jio is one of the top operators of telecommunication industry. This inturn helped the firm in securing huge profits.

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