Question

Business Ethics

Cigarettes are an especially dangerous product, and their manufacture, marketing, advertising, and sale raise a number of acute questions relevant to the consumer issues discussed in this chapter. For instance, what are the responsibilities to consumers of companies that sell potentially or (in the case of cigarettes) inherently harmful products? To what extent do manufacturers abuse advertising? When is advertising deceptive? Can advertisers create or at least stimulate desires for products that consumers would not otherwise want or would not otherwise want as much? How, if at all, should advertising be restricted?

Your response should be a minimum of 100 words. Your reply to a classmate should be a minimum of 50 words.

Answer 1

A number of companies sell products which are legal but harmful to the society.So socially responsible marketing strategies and tactics should be adopted in a higher degree than it is practiced at present . So a sense of social and professional responsibility should be there .Advertising use psychological pressure on the consumer and this is harmful.This is abused by manufacturers. .Advertising that promotes a product in a deceptive manner is unethical as it does not give all the information about the product.Advertising affects demand by creating a desire for the product in the minds of the consumer.It increases expectation about the benefits of the product and thus increase the demand.Advertising should not be taken seriously and the consumer should try to take the correct message from it.Government tries to control advertising by preventing them from giving false information, placing boards in illegal locations etc