Question

Given the competitiveness of the business arena, is it possible for marketing personnel to behave ethically and yet survive and prosper?

Answer 1

In this competitiveness world,it is very difficult for not only an organisation ,but also the marketing personnel to survive and prosper as nowadays marketing personnel have to fulfill their targets in order to survive and compete with other marketing personnel .In order to fulfill their targets ,they have to work beyond their abilities ,they have to work day and nights and it is very natural that they sometimes have to adopt unethical doings in order to fulfill his/her targets.

These unethical doings may provide marketing personnel short term benefits ,but in the long run they would face major failure for example a marketing personnel is asked to conduct a survey in the particular locality and get the feedback about the product of the organisation,there may be a possibility that rather than going every home in that locality he/she may sit at one place and conduct the survey and may add ghost name and accordingly give the feedback on his/her own on behalf of whole locality.This is considered as unethical because this will generate fear among the marketing personnel as he/she may get exposed any time if organisation verifies his/her survey and he/she may loose his /her job on this account.

But on the other hand ,if he/she honestly conduct the survey and take the feedback,it will help him/her to cover major area and people as compared to other marketing personnel and as a result there will be a major chances of promotion or any other benefit.