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Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What...

Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What benefits or disadvantages accrued as a result of earlier or later market entry?

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Coca-Cola entered the market again a few years after Pepsi entered. While Coke's application was being denied, Pepsi's was being approved which gave them a head start in the market. Although it would seem that Pepsi would benefit from getting a head start in the market, they were facing competition and a market that didn't typically consume carbonated products. Once Coca-Cola entered the market, one of the competitors was ready to compete and deal with Coke while Pepsi struggled.

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