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A market researcher believes that brand perception of one of the company's products may vary between...

A market researcher believes that brand perception of one of the company's products may vary between different groups. After interviewing 311 persons, the following data was compiled. Can we conclude that brand perception is dependent on age?

Age Favorable Unfavorable Neutral Total
1818-3030 52 17 16 85
3030-4545 65 21 22 108
Over 4545 69 26 23 118
Total 186 64 61 311

Copy Data

Step 4 of 8:

Find the value of the test statistic. Round your answer to three decimal places.

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Answer #1

From the given information,

By using calculator,

Test statistic=0.327

P-value=0.9880

As P-value is larger than level of significance(0.05),

We accept null hypothesis.

Conclusion:- brand perception is independent on age.

Thank you.

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